Ivanka Trump is a mid-range clothing label which can be found at your local retailers somewhere between Calvin Klein and Jessica Simpson. However, following her father’s inauguration at the 45th President of the United States, Ivanka’s brand has been one of the scapegoats for those who are less than thrilled with our newly elected leader. To protest, some stores started the Ivanka Trump Boycott.
After reading about Nordstrom and Neiman Marcus no longer carrying Ivanka Trump’s clothing, shoes and accessories, I went online to search which stores still stock the President’s daughter’s label. I used my favorite shopping search engine SHOPSTYLE to run my query. To my surprise, I got this message on my screen:
Surely, I thought it must be some sort of a glitch. But after running the same search from several devices, I realized there is no mistake – the search engine Shopstyle is deliberately blocking Ivanka Trump label from appearing in the results. In fact, Ivanka’s brand is not even showing up in the list of labels Shopstyle indexes.
Now, it isn’t my job to comment on this because I write about fashion, not politics. And after President Trump’s obnoxious tweet yesterday, I have some mixed feelings on this issue. However, there is no question that, in this specific case, there is a political message behind this. Dropping a brand due to poor performance (as sited by Nordstrom) is one thing, but deliberately excluding it from search results cannot be justified by the same logic. That is called a boycott. Nothing wrong with that, but let’s call a spade a spade.
I know the last few weeks have been difficult for many of us and they are bringing about unprecedented changes. All that has been happening seems to have confused several fashion industry influencers, like Harper’s Bazaar social media team, and Popsugar (the parent company behind Shopstyle search engine) on what our main topic here is.
So just a brief reminder, from one of your loyal fans: Fashion publications write about Fashion. Stores sell clothes. Please keep the Politics out of it. Thank you.
Stores that are no longer carrying Ivanka Trump brand include Nordstrom, Neiman Marcus and Shoes.com
Other major retailers that still have the label in stock are Macy’s, Bloomingdale’s, Lord & Taylor, Bluefly, 6pm and Zappos. You can see some of the popular items by her label below.
Throwback to NYFW Fall 2016 –