About Irina Dorn Shopping Guru

Hi! Thanks for stopping by!

My name is Irina Dorn. I live in New York with my husband Stephen, son Nicholas and cat Sweety. I am a shopping guru – someone who helps people populate their closets with beautiful things at great prices!

I started my business when I was still in college. With a large overseas following, I created my first company, BrandNamesUS. We focused on buying products in the U.S. and shipping them around the world. I hung a map in my office and pinned each city we have shipped to, dreaming of one day covering the globe.

Several years later, I started pursuing my other passion, which is writing. When I found out I was pregnant with Nicholas, I started writing down all my memories about my pregnancy in a notebook, hoping to pass it on to my son one day. I treasure this notebook and still write in it to document special days in our family’s life. However, I was so excited about becoming a mom that I wanted to share it with the world. That’s how SmallBigThings was born – a blog about simplifying and enjoying motherhood.

However, after more than a year of being a work-at-home-mom, I started to really miss the world out there 🙂 So I started taking Thursdays for myself to visit the City while Daddy stayed with Nicholas. No trip to the City is complete without stopping by a store or two (or five..!). And sometimes during these escapes, I got the idea behind this blog: to share new arrivals, sale updates and best places to shop. That’s how EasilyDressed came about.

I love what I do – a combination of writing and shopping, which still leaves me enough time to spend with my son. I am always plotting and thinking about what will come next, and, as my son gets older, I am dreaming of growing my business into one-on-one personal shopping and closet organizing.

I hope you will stay with me on this journey and I promise to make it interesting!

Follow me on Facebook and Instagram to keep in touch!